The Challenge
How do you give a handbag a story beyond the product itself?
The creative opportunity was to build an emotional connection around Rohde Vene while maintaining the brand’s refined, understated identity. Rather than centering every asset on a traditional product shot, I wanted to place the bag within moments people recognize.
The Process
The campaign began with the idea that the moments between destinations are often the most interesting.
Movement as a narrative. Cars, lobbies, sidewalks, and transit became settings for the campaign.
Understated art direction. Restrained typography and editorial compositions helped keep the product central.
Community participation. I explored a giveaway concept inviting customers to share their own places in between.
The Solution
A flexible visual campaign system combining editorial photography, social graphics, short-form video concepts, and interactive promotional content.
Outcome
Between Places demonstrates my approach to connecting product, consumer identity, and storytelling through one creative idea that can extend across multiple campaign formats.